£15,000 In New Email Revenue In The Next 30 Days, Or Your Money Back

We’re a retention and email team. For £999, we'll plan, write and send a full month of value-led, story-based campaigns, before finishing with 1 or 2 promos (no sitewide discounts included) that turn one-time buyers into predictable cash flow.

Book Your Ascent Call → Message on WhatsApp
Only 6 New Clients Taken On Each Month
20+ combined years building retention systems · 30%+ of client revenue from email

“People who deliver like you have are a rare breed. After six years working with suppliers, I can say that without a doubt.”

James Kerslake
James Kerslake
Founder, Tom Savano
Tom SavanoNiyamaYounitedCrazy MuscleSweatBlockCupkinPaws on PlatesBoulder ShackMoong PaniFunctional Patterns TexasRollupbannerYoni

Every Month You Wait,
Revenue You've Already
Paid To Acquire Is Falling Out

CAC is up. Margins are tighter. You know repeat customers are how you survive.

But here's what's actually happening right now:

Your first-time buyers aren't getting the right message at the right time - or any message that matters. Your flows are generic. Your campaigns have no system. Discounts are the only lever that works.

When we audit brands after their previous agency, we find the same leaks:

Revenue falling out of broken post-purchase journeys. Disengaged lists from over-messaging. Campaigns gobbling flow revenue because no one's watching. LTV:CAC ratios getting worse, not better.

This isn't a channel problem. It's a systems problem.

And it compounds every month you don't fix it.

Find out where your revenue is leaking →

The Pattern We See
!
60-70% of first-time buyers never purchase again
!
30-40% of email lists are disengaged or dead
!
Flow revenue being cannibalised by uncoordinated campaigns
!
LTV:CAC ratios trending the wrong direction
!
Subscriptions that end because of failed bank cards or paused with no follow-up.

How The Ascent Works

  1. 01

    Find Where The Money's Leaking

    Before we write a word, we thoroughly review your account. Deliverability, list health, what your flows and campaigns are actually doing, and where revenue's falling out. You get the leak map, and we build your month around plugging it - not around “best practice” from someone else's brand.

  2. 02

    Build Your Month, In Your Voice

    A 30-minute voice session with you, then your full 30-day calendar mapped before anything sends. Twelve campaigns, finishing with one or two revenue promos, that sound like you wrote them, designed, and QA'd. You approve everything over WhatsApp (if you want to).

  3. 03

    Send, Track, Prove It

    Campaigns go out and every pound gets tracked in Klaviyo. £15,000 in new email revenue in 30 days, or your money back. At day 30 you get the Wrap-Up Loom: what worked, what's still leaking, and what we'd do next. Then you decide if you want more.

What Happens When You
Fix The System Properly

Email revenue up 93% in 12 months

"We've tried a couple dozen service providers... not one has ever delivered anything valuable enough to keep working with them. Finding a provider who genuinely provides a return is like hen's teeth - these guys have proved themselves."

James Kerslake - Founder, Tom Savano
Read the full story →
Every customer worth 81% more

"Aside from the numbers, Crag really understands the brand. They get it. They understand it. They make it super easy for me on a day-to-day basis. More than happy with Crag."

Renzo - Founder, Younited Nutrition
Read the full story →
70% of orders from returning customers

"Crag has become my best ROI in terms of marketing for the brand... 40% of our Shopify revenue coming from email. The best part is it's become effortless."

Jillian - Founder, Niyama Wellness
Read the full story →
37.9% of total revenue from email

"They take the time to really understand your business. They get under the skin of it. They come to you with new ideas and different suggestions - sometimes even taking you in a direction you hadn't originally considered - and that's hugely valuable. It goes far beyond a typical client-agency relationship."

Marco - Founder, Two Rocks
Email to 30% of store revenue

"We're not a typical online shop. A lot of our orders still come in over the phone, and Crag worked out how to make email matter anyway. It runs now whether we're thinking about it or not, and far more orders come from people coming back to us."

Nick Power - Account Manager, Rollupbanner
Read the full story →

These aren't tactics. They're outcomes of doing the fundamentals in the right order.

The Email Agency
Problem (and why we're different)

What we are comparingEmail AgenciesCrag
Who does the workJunior account managers learning on your business20+ combined years, senior operators only
What they know"Best practice" templates copy-pasted across 50 brandsCustom systems built for your business, not templates
How they measureActivity (emails sent!) not outcomes (profit)Profit impact: LTV, repeat rate, cashflow
Strategy vs executionStrategy decks that never get implemented properlySame people who strategise also implement and optimise
After onboardingDisappear, hand you off to juniorsWe tell you when something won't work or you're not ready

We're small by design. We take on no more than 6 new brands a month so senior people stay involved and things don't drift.

No hand-offs. No juniors. No bullshit.

See if we're the right fit →

For Brands Where Retention
Should Be Driving Profit
But Isn't

You've proven product-market fit. You're acquiring customers. But LTV isn't keeping pace with CAC, and retention feels like it "exists" without actually contributing to profit.

You're a fit if:

  • ✓ Repeat purchase rate is lower than it should be (or you don't know what it is)
  • ✓ You've tried agencies or internal hires and got activity, not outcomes
  • ✓ You want straight answers about what's broken and how to fix it
  • ✓ You're willing to fix foundations before adding more campaigns

You're not a fit if:

  • ✕ You want cheap retainers or someone to just "send more emails"
  • ✕ You want to be told everything's fine when it isn't
  • ✕ You care more about open rates than cashflow
  • ✕ You're looking for quick wins instead of systems that compound
Book Your Ascent Call →

Free. 30 minutes. No commitment.

Run Your Numbers

What Is One More Order
Per Customer Worth?

300

Count first-time buyers, not orders. Shopify has it under Analytics, for your last full month.

£250

Twelve months of revenue divided by twelve months of orders. It sits on the front of your Shopify dashboard.

0.6

Orders after the first one. Take total orders, divide by total customers, subtract one. Roughly is fine.

Where repeat orders could sit

Each option is a target for the number above. The first order never moves, so a customer is worth more but not proportionally more.

Those numbers describe a store turning over about £120,000 a month at a steady rate, with repeat orders making up roughly 37% of all orders. If it is miles out either way, nudge the sliders until it is not.

Revenue you are leaving on the table
£270,000
From the customers you win in the next 12 months, once each has had a year to come back. Nothing here needs a single extra customer.
Customers won over
Book Your Ascent Call →

A model, not a promise. It uses only the numbers you entered, assumes nothing about your list, and prices a repeat order the same as a first one. The only way to know what your account will actually do is to look at it, which is what the call is for.

The Ascent Call

A 30-Minute Look At Where Your Retention Revenue Is Falling Out & A Straight Answer On Whether We'd Guarantee Fixing It

Together we look at your account to answer two questions: is retention actually worth fixing in your business right now and would your numbers clear the £15,000 guarantee? We’re good but we’re not Gandalf.

What we look at

  • How people get onto your list (and whether they should be)
  • What happens after someone buys - or doesn't
  • Which parts of the lifecycle are doing nothing
  • Where revenue should be coming from but isn't
  • What's quietly killing performance before you build anything new

What you leave with

  • Your biggest leaks - where money's obviously falling out, and roughly what it's costing you.
  • The guarantee maths - we check your engaged list and current sends against the £15,000, so the verdict is maths, not opinion.
  • The Top 3 Priorities - what will actually move the needle in the next 90 days (not a 40-item wishlist)
  • A Straight Verdict - Green, Yellow, or Red (see below)

Green: Let's Go

Your 30-Day Ascent starts within 48 hours.

Yellow: Not Yet

Here's what needs fixing first (we'll tell you how).

Red: Don't Hire Us Yet

Here's exactly why and what to do instead.

Sometimes the answer is "yes, let's go." Sometimes it's "not yet." Either way, you get clarity.
No long contracts. We don't pretend everything is "a great fit."

Book Your Ascent Call →
Only 6 New Clients Taken On Each Month
How We Work
We Work In A Fixed
Sequence Because Skipping
Steps Is Why Retention Fails

Most teams jump straight to tactics: new flows, more campaigns, better copy. That's why it doesn't work. The problem isn't what you're sending. It's that the system underneath is broken.

C

Cut

Audit & Fix What's Broken

Audit data hygiene, deliverability, list health, capture mechanisms, and lifecycle coverage. Fix what's quietly killing performance before building anything new.

Why this matters: If your list is full of dead emails or your segmentation is broken, nothing you build on top will work. Most agencies skip this because it's unglamorous. We start here because it's where revenue leaks.
R

Refine

Strategy & Prioritisation

Map the lifecycle, identify where revenue should come from but isn't, and decide the order of work. Short roadmap tied to reality - not a wishlist.

Why this matters: Building flows before you know what to build is how you get 15 automations that contradict each other and sap revenue. Sequence matters.
A

Activate

Build & Execute

Flows rebuilt. Campaigns planned with intent. Email and SMS working as one system, not fighting each other. Work staged deliberately so nothing collides.

Why this matters: Most agencies build everything at once and hope. We build in stages, test what matters, and make sure each piece contributes to profit.
G

Grow

Optimise for Profit

Optimise based on what's driving profit, LTV, and cashflow - not vanity metrics or "best practices" that don't apply to your business.

Why this matters: Most agencies optimise open rates. We optimise revenue behaviour and repeat purchase rate.

This structure avoids the most common failures: building before priorities are clear, campaigns without purpose, too many ideas at once, activity without outcomes.

We build systems that compound - not campaigns that burn out.

Book Your Ascent Call →

Retention Isn't One Thing.

It's capture, flows, campaigns, segments, subscription saves, and loyalty all working together. This is the full system we build for retainer clients. The Ascent builds the campaign engine and shows you what the rest is worth.

  1. The Leak Map

    We map where your revenue's escaping before anything sends. Every campaign that follows is aimed at generating new revenue from those leaks.

  2. The Calendar Architecture

    12+ sends sequenced with intent. Stories build toward promos, promos that don’t damage the brand. Nothing cannibalises anything.

  3. Behaviour Segments

    Who gets what, decided by what customers actually do. Your best buyers don't see what window shoppers see.

  4. The Voice Layer

    Your tone of voice is applied to every send. The system sounds human because it's built from one. This isn’t AI slop.

  5. The Send Engine

    Deliverability checked first, every email QA'd, shipped on schedule without you chasing anyone.

  6. The Revenue Loop

    Every pound tracked in Klaviyo, and that data fed into the next sends.

The Build

What It Actually
Looks Like

Here's how we turn new and existing customers into revenue that helps your business grow.

Your traffic → Sign-up form → The list
System one Runs on triggers Nobody schedules these. These run automatically.
STAGE 01
Before they buy
Welcome
1234567SMSSMS
Site abandonment
12
Browse abandonment
123
Cart abandonment
1234SMS
Checkout abandonment
1234SMS
STAGE 02
After the first order
Post-purchase
1234567
First order bounce-back
12
Replenishment
123
STAGE 03
Keeping them, or letting them go
VIP
123
Winback
123
Sunset
123
1 One email in the sequence SMS A text in the same sequence 7 Depending on the range
System two Runs on a calendar Twelve a month. Nobody gets all twelve.

Three strands, four each

Twelve campaigns a month, planned, written and sent by us. The calendar also does a second job: it pushes people into the flows, where the sequences pick them up and keep going on their own.

Nurture
Builds the reason
01020304
Value
Earns the open
01020304
Sales
Asks for the order
01020304
About Crag

Why Us?

Lauren, Crag Marketing
Lauren
Founder + Owner

Between us, 20+ years inside DTC brands, £20M+ in email revenue generated, and writing email and developing retention strategies for brands from Virgin Wines down to start-ups.

We started Crag because we kept seeing the same pattern: brands spending money on retention that didn't work. Not because the channel was broken, but because the system was never built properly.

We're small by design. Senior-only by default. Limited brands at a time.

See if we should work together →

Fair Questions, Straight Answers

How are you different from everyone else?

We haven’t just sprouted from the latest email marketing course. We’ve got the wrinkles to show the experience, rather than gimmicks. And we don’t take on dozens of clients each month expecting to fail with a bunch of them. We plan to be with you for the long term.

How can you guarantee £15,000?

Some agencies turn their nose up at this. That’s because they’re not confident enough to do it themselves. We check what’s going on before we promise you the world. If we believe we can generate £15,000 more revenue, we’ll go ahead. If not, we’ll tell you. Either way, you have nothing to lose.

What happens if you miss it?

You get your money back, and you keep everything we built. We check the maths against your account before we start, which is the point of the call, so it should not come to it.

How is £999 even possible?

Honestly? It's how we earn a bigger conversation. The Ascent is real senior work, but it's also our audition for running your whole retention system. Most brands who see the results stay on. Some don't, and they keep the campaigns and the revenue. We're fine with either. And some agencies expect you to front the risk; we’re not those.

What happens after the 30 days?

If you like the results, we build everything else out properly, so you have a full engine, retention systems that generate proper revenue. If not, you keep everything - the campaigns, the templates, and every pound they made.

What do you need from us?

Account access, brand assets, and campaign approvals within 48 hours. We handle the rest. If approvals sit longer than 48 hours, the clock pauses, which is only fair in both directions.

Do you only work with ecommerce brands?

We mainly work with DTC brands, whether you’re selling BBQs, supplements, or garden offices. Different businesses, treated differently. However, get in touch. We’ll tell you either way whether we can help.

Do you work with US brands?

Yes - plenty of our clients have been North American.

When can you start?

Green-verdict brands usually start within 48 hours of the call. The 30-day clock starts at your first send, not at signature.

What's the catch?

There isn't one. Once we look at your business, if we think we can help and are confident in our guarantee, we’ll tell you. If you’re maybe just under our scope or have other issues, we’ll explain them.

“They've generated us a really great amount of revenue. I couldn't recommend them highly enough.” James Kerslake · Tom Savano
“Crag has become my best ROI in terms of marketing for the brand.” Jillian · Niyama Wellness
“It runs now whether we're thinking about it or not, and far more orders come from people coming back to us.” Nick Power · Rollupbanner
“From the beginning, they've been responsive, collaborative, and willing to work through the details.” Stephanie · Bottoms Up Promotions
“Aside from the numbers, Crag really understands the brand. They get it. They understand it.” Renzo · Younited Nutrition
“They take the time to really understand your business. They get under the skin of it.” Marco · Two Rocks

Stop leaving money on the table.

If you're looking for cheap retainers, endless experiments, or someone to tell you everything's fine - you'll hate working with us.

If you want a month of proper campaigns and £15,000 in new email revenue with the risk on our side of the table:

Book Your Ascent Call →