How We Work

How We Work With
£50k-£300k/mo DTC Brands

After your Revenue Leak Audit, we'll recommend one of three paths based on where your retention system is and what you're ready for (if we think we're a good match - if not, we'll say that and recommend what you should do next without us).

01
Retention Systems
Full system build. We do everything.
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02
Project-Based
Fixed scope. Solve a specific problem.
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03
Strategic Consulting
Senior guidance. You execute, we advise.
Learn more →

Some brands need full system builds. Others need specific projects. Some just need senior guidance.

Every engagement starts with the Revenue Leak Audit. We look at your retention infrastructure, identify where money is falling out, and recommend the right path - whether that's a 3-month sprint, project work, or strategic consulting.

Sometimes the answer is "none of the above - here's what to fix first."

01

Retention Systems

For brands ready to fix what others couldn't

We build your complete retention ecosystem - from first visit through VIP status - using the CRAG Method. This isn't about adding more flows or sending more campaigns. It's about building a system where every piece works together to drive predictable profit.

The Outcome

Retention contributing 30-40% of monthly revenue within 90 days. Repeat purchase rate improving. LTV:CAC trending the right direction. Cashflow becoming predictable.

Complete lifecycle coverage
Not just post-purchase. We map and build the full customer journey from first interaction through repeat purchase and winback.
Coordinated automation
Flows that complement each other instead of contradicting or over-messaging the same customers.
Segmentation that affects profit
RFM cohorts, lifecycle stages, and behavioural targeting tied to LTV:CAC ratios and repeat purchase rate, not just "engaged vs non-engaged."
Campaign strategy with discipline
Weekly or monthly sends coordinated with flows, tied to your business calendar (inventory, launches, seasonality), not arbitrary "we should send something."
Email + SMS orchestration
Channels working as one system with proper frequency capping and message hierarchy, not two separate teams shouting at the same customers.
Ongoing optimisation
Monthly A/B testing on what matters (subject lines, send times, offers, segmentation) measured against revenue KPIs, not open rates.
3-month sprint We do everything Optional ongoing after Highest investment
Book Your Audit → Starts with: Revenue Leak Audit
02

Project-Based

For brands with internal teams who need specific expertise

Fixed-scope engagements to solve specific retention problems. We execute, deliver, hand back to your team. Think surgical intervention, not ongoing management.

The Outcome

You get expert execution on a defined scope. We deliver, document, train your team, then hand it back. No ongoing dependency.

Retention Audit + 90-Day Roadmap
Complete diagnostic of your retention infrastructure with prioritised action plan your team can execute.
Flow Suite Build
Build all core lifecycle automations (welcome, cart, post-purchase, winback, etc.) coordinated and ready to deploy.
Campaign Strategy + Calendar
12-month campaign framework tied to your business goals with messaging hierarchy, segmentation strategy, and ready-to-use templates.
Segmentation Architecture
Rebuild your targeting from scratch using RFM, lifecycle stages, and predictive cohorts for actual profit impact.
Deliverability Fix
Audit sender reputation, fix technical issues, clean lists, establish monitoring to protect inbox placement.
Klaviyo Migration
Move from another platform with proper flow setup, data migration, and testing.
4-12 weeks typical Fixed scope Project ends when delivered Medium investment
Book Your Audit → Starts with: Revenue Leak Audit to scope properly
03

Strategic Consulting

For brands who need a second brain, not more hands

Fractional retention leadership for brands with internal teams or agencies handling execution. We review, advise, prioritise, and pressure-test. Think senior oversight without the execution.

The Outcome

Your internal team or agency executes better because they have senior strategic direction. Fewer wasted initiatives. Better prioritisation. Faster decisions.

Monthly or quarterly strategy sessions
Your choice of cadence based on complexity and velocity.
Performance review against metrics that matter
LTV:CAC, cohort behaviour, repeat purchase rate, time between purchases, not vanity metrics.
Roadmap planning
What to build next quarter, in what order, and why.
QA and pressure-testing
Review planned initiatives before launch: "Is this actually worth doing?"
Optimisation recommendations
Based on data, not guesses or "best practices."
Access between sessions
Questions don't wait for scheduled calls.
Monthly or quarterly We advise, you execute Ongoing relationship Lower investment
Book Your Audit → Starts with: Revenue Leak Audit to understand current state
Compare Your Options
Retention Systems Project-Based Strategic Consulting
Duration 3-month sprint (+ optional ongoing) Fixed scope (4-12 weeks typical) Monthly or quarterly ongoing
Execution We do everything We do specific scope You execute, we advise
Best for Full system build/rebuild Specific gaps to fill Internal team needs guidance
Investment Highest Medium Lower
Ongoing? Optional after sprint No (project ends) Yes (monthly/quarterly)

Not Sure Which Is Right For You?

That's exactly what the Revenue Leak Audit is for. We'll review your retention infrastructure, identify where money is falling out, map the gaps, and recommend the right path based on where you are and what you're ready for.

Sometimes that's a full retention system build. Sometimes it's a specific project. Sometimes it's just strategic guidance.

And sometimes it's "don't hire us yet - here's what to fix first."

All three paths start with the same 30-minute audit. Book it now.

Book Your Revenue Leak Audit →