How We Work With
DTC Brands

Everything starts with the Ascent Call. We'll look at your account together, give you a straight Green, Yellow or Red verdict, and point you at whichever path below actually fits (if we think we're a good match - if not, we'll say that and recommend what you should do next without us).

Start Here: The 30-Day Ascent

We plan, write and send a full month of campaigns for you. It costs £999. If they don't make you £15,000 in new email revenue, you get your money back.

Most brands start here. You see what we're like, you get real results in 30 days, then you decide if you want more. The three paths below are what “more” looks like.

Book Your Ascent Call →

Some brands need full system builds. Others need specific projects. Some just need senior guidance.

Every engagement starts with the Ascent Call. We look at your account together, work out where money is falling out, and recommend the right path - whether that's a 3-month build, project work, or strategic consulting.

Sometimes the answer is "none of the above - here's what to fix first."

01

Retention Systems

For brands ready to fix what others couldn't

We build your whole retention system, from first visit through to VIP, using the C.R.A.G. Method. This isn't about adding more flows or sending more campaigns. It's about building a system where every piece works together to drive predictable profit.

The Outcome

Retention contributing 30-40% of monthly revenue within 90 days. Repeat purchase rate improving. LTV:CAC trending the right direction. Cashflow becoming predictable.

Complete lifecycle coverage

Not just post-purchase. We map and build the full customer journey from first interaction through repeat purchase and winback.

Coordinated automation

Flows that complement each other instead of contradicting or over-messaging the same customers.

Segmentation that affects profit

RFM cohorts, lifecycle stages, and behavioural targeting tied to LTV:CAC ratios and repeat purchase rate, not just "engaged vs non-engaged."

Campaign strategy with discipline

Weekly or monthly sends coordinated with flows, tied to your business calendar (inventory, launches, seasonality), not arbitrary "we should send something."

Email + SMS orchestration

Channels working as one system with proper frequency capping and message hierarchy, not two separate teams shouting at the same customers.

Ongoing optimisation

Monthly A/B testing on what matters (subject lines, send times, offers, segmentation) measured against revenue KPIs, not open rates.
3-month build We do everything Optional ongoing after Highest investment
Book Your Ascent Call → Usually follows: the 30-Day Ascent
02

Project-Based

For brands with internal teams who need specific expertise

One fixed piece of work to fix one specific problem. We do it, hand it back to your team, and get out of the way. Think surgical intervention, not ongoing management.

The Outcome

You get the thing you needed done right. We deliver it, document it, teach your team how it works, then hand it back, so there are no ongoing dependencies.

Retention Audit + 90-Day Roadmap

We go through everything, tell you what's broken, and put the fixes in an order your team can actually follow.

Flow Suite Build

Build all core lifecycle automations (welcome, cart, post-purchase, winback, etc.) coordinated and ready to deploy.

Campaign Strategy + Calendar

12-month campaign framework tied to your business goals with messaging hierarchy, segmentation strategy, and ready-to-use templates.

Segmentation Architecture

Rebuild your targeting from scratch using RFM, lifecycle stages, and predictive cohorts for actual profit impact.

Deliverability Fix

Audit sender reputation, fix technical issues, clean lists, establish monitoring to protect inbox placement.

Klaviyo Migration

Move from another platform with proper flow setup, data migration, and testing.
4-12 weeks typical Fixed scope Project ends when delivered Medium investment
Book Your Ascent Call → Starts with: the Ascent Call, so we scope it properly
03

Strategic Consulting

For brands who need a second brain, not more hands

Senior brains on tap, for brands whose team or agency does the doing. We review the plans, tell you what's worth building and what isn't, and pressure-test everything before it ships.

The Outcome

Your team executes better because someone senior is calling the shots with them. Fewer wasted projects. Faster decisions. Less “let's try it and see.”

Monthly or quarterly strategy sessions

Your choice of cadence based on complexity and velocity.

Performance review against metrics that matter

LTV:CAC, cohort behaviour, repeat purchase rate, time between purchases, not vanity metrics.

Roadmap planning

What to build next quarter, in what order, and why.

QA and pressure-testing

Review planned initiatives before launch: "Is this actually worth doing?"

Optimisation recommendations

Based on data, not guesses or "best practices."

Access between sessions

Questions don't wait for scheduled calls.
Monthly or quarterly We advise, you execute Ongoing relationship Lower investment
Book Your Ascent Call → Starts with: the Ascent Call, so we know where you're at

Compare Your Options

Retention Systems Project-Based Strategic Consulting
Duration 3-month build (+ optional ongoing) Fixed scope (4-12 weeks typical) Monthly or quarterly ongoing
Execution We do everything We do specific scope You execute, we advise
Best for Full system build/rebuild Specific gaps to fill Internal team needs guidance
Investment Highest Medium Lower
Ongoing? Optional after build No (project ends) Yes (monthly/quarterly)

Not Sure Which Is Right For You?

That's what the Ascent Call is for. We look at your account together, work out where money's falling out, and give you a straight Green, Yellow or Red verdict. Then we point you at the right path, based on where you actually are, not where we'd like you to be.

Sometimes that's a full retention system build. Sometimes it's a specific project. Sometimes it's just strategic guidance.

And sometimes it's "don't hire us yet - here's what to fix first."

Every path starts with the same free 30-minute call. Book it now.

Book Your Ascent Call →