What we've learned doing the work
Seven pieces on the parts of Klaviyo retention that get measured badly or skipped entirely. No gated downloads, no newsletter wall. Read them, use them, or hand them to whoever runs your email.
Your Flow Revenue Is Probably a Lie
Klaviyo answers a narrower question than the one you think you asked. What it counts, why it leans one way every time, and how to measure the real number.
Nobody Cares About Your Second Purchase Rate, and That's Costing You
The money is not in the dormant segment. It is in the four weeks after a first order, and most programmes are asleep for exactly that period.
Stop Guessing When Your Customers Will Reorder
Almost every replenishment flow is set to 30, 60 or 90 days because the number sounded about right. Here is how to work out yours from your own orders.
RFM Is Not a VIP Segment
One condition with a nice name on it is not RFM. What the three dimensions do, how to build the groups by hand, and which ones earn their keep.
When Klaviyo's Predictive Analytics Are Telling You Nothing
Predicted lifetime value looks like a fact, so it gets treated as one. What has to be true before the model will run, and how to audit it in ten minutes.
Deliverability Is a Hard Gate Now, Not a Best Practice
The mailbox providers stopped asking. What the rules are now, why 0.3% is not your target, and how long recovery actually takes.
Black Friday: The Plan Starts in September
The emails are the last and easiest part. The three month version, month by month, and the three numbers you need before anyone opens a calendar.
Rather we just did it?
We plan, write and send a full month of campaigns for ecommerce brands, with the revenue guaranteed or your money back. The Ascent Call takes 30 minutes and tells you whether your numbers clear it.
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