Crag Marketing
Crag Marketing
Crag Marketing
We Make Your Email List Your #1 Revenue Channel.
We Make Your Email List Your #1 Revenue Channel.
For ambitious DTC brands doing £20k+/mo.
For ambitious DTC brands doing £20k+/mo.
12 years in the trenches. Millions generated. From challenger brands to household names, we help you turn retention into revenue.
12 years in the trenches. Millions generated. From challenger brands to household names, we help you turn retention into revenue.
Trusted by brands like:
1/3
The Industry Problem
INTRODUCTION
INTRODUCTION
The Problem
INTRODUCTION
INTRODUCTION
The Problem
The e-commerce space has changed in the last few years. It isn't just about ads and a few social posts anymore. You need more to make customers return.
It’s not as easy as it used to be.
CACs keep climbing. Ads don’t deliver like they used to. Competitors are everywhere.
Every single client we work with has that story.
And if you’ve hired agencies before, you’ve probably had this experience:
Fresh-faced grads promising the world after a 6-week Klaviyo course, pitching “Omnichannel,” “Synergy,” and other buzzwords of the moment.
Flimsy “growth hacks” built on constant discounts is their strategy.
Pretty reports about “engagement” get waved around like they mean something.
How about those smash-and-grab agencies that don’t care about scaling your brand? They’re happy to offer 24/7 365DPY discounts because then they can say they helped you achieve all this money.
Most brands quit after 3 months and chalk it up as another expensive mistake.
You’ve poured too much into this to settle for that.
The e-commerce space has changed in the last few years. It isn't just about ads and a few social posts anymore. You need more to make customers return.
It’s not as easy as it used to be.
CACs keep climbing. Ads don’t deliver like they used to. Competitors are everywhere.
Every single client we work with has that story.
And if you’ve hired agencies before, you’ve probably had this experience:
Fresh-faced grads promising the world after a 6-week Klaviyo course, pitching “Omnichannel,” “Synergy,” and other buzzwords of the moment.
Flimsy “growth hacks” built on constant discounts is their strategy.
Pretty reports about “engagement” get waved around like they mean something.
How about those smash-and-grab agencies that don’t care about scaling your brand? They’re happy to offer 24/7 365DPY discounts because then they can say they helped you achieve all this money.
Most brands quit after 3 months and chalk it up as another expensive mistake.
You’ve poured too much into this to settle for that.
James
Founder of Tom Savano
“Over the last 5 years we've tried a couple dozen service providers of these two dozen, not one has ever delivered anything that was valuable enough where I wanted to keep working with them. I felt like every single one has been a loss for our company and I think most brands are in the same situation. So, finding a service provider who genuinely provides a return is like hen’s teeth."
James
Founder of Tom Savano
“Over the last 5 years we've tried a couple dozen service providers of these two dozen, not one has ever delivered anything that was valuable enough where I wanted to keep working with them. I felt like every single one has been a loss for our company and I think most brands are in the same situation. So, finding a service provider who genuinely provides a return is like hen’s teeth."
James
Founder of Tom Savano
“Over the last 5 years we've tried a couple dozen service providers of these two dozen, not one has ever delivered anything that was valuable enough where I wanted to keep working with them. I felt like every single one has been a loss for our company and I think most brands are in the same situation. So, finding a service provider who genuinely provides a return is like hen’s teeth."
You’re not asking for a lot.
More cash. More engaged customers. An almost guaranteed future for the brand.
(We’ve helped save more than one brand from the jaws of defeat.)
And that means more freedom.
More time exploring with loved ones.
Even just more time out with the dog…
We’ve got you.
KEY STATS
KEY STATS
KEY STATS
Results That Speak Louder Than Promises
$0
$0
Generated in just 5 weeks for a vape brand.
$0
$0
Generated in just 5 weeks for a vape brand.
$0
$0
in 8 weeks for a cosmetics brand.
$0
$0
in 8 weeks for a cosmetics brand.
0%
0%
of a client’s entire monthly Klaviyo revenue achieved in just 9 days.
0%
0%
of a client’s entire monthly Klaviyo revenue achieved in just 9 days.
0%
0%
improvement in revenue compared to clients last campaigns
0%
0%
improvement in revenue compared to clients last campaigns
$0
$0
Generated in 5 weeks for a vape brand.
$0
$0
in 8 weeks for a cosmetics brand.
Jillian
Founder of Niyama Wellness
“We've been working with Crag Marketing for over a year now. I had worked with two email agencies prior, and this has been a vastly different experience, in the best possible way. Crag has become my best ROI in terms of spend for the brand. They really overhauled all our flows, much more consistent, on-brand emails, fantastic ROI, a really massive increase in revenue, and we're sitting at about 40% of our Shopify revenue coming from email. And the best part is they’re so attuned to our brand’s tone of voice and tone that it’s become effortless. I don’t have to worry about it at all, so that is priceless. Highly recommend Crag Marketing.”
Jillian
Founder of Niyama Wellness
“We've been working with Crag Marketing for over a year now. I had worked with two email agencies prior, and this has been a vastly different experience, in the best possible way. Crag has become my best ROI in terms of spend for the brand. They really overhauled all our flows, much more consistent, on-brand emails, fantastic ROI, a really massive increase in revenue, and we're sitting at about 40% of our Shopify revenue coming from email. And the best part is they’re so attuned to our brand’s tone of voice and tone that it’s become effortless. I don’t have to worry about it at all, so that is priceless. Highly recommend Crag Marketing.”
Jillian
Founder of Niyama Wellness
“We've been working with Crag Marketing for over a year now. I had worked with two email agencies prior, and this has been a vastly different experience, in the best possible way. Crag has become my best ROI in terms of spend for the brand. They really overhauled all our flows, much more consistent, on-brand emails, fantastic ROI, a really massive increase in revenue, and we're sitting at about 40% of our Shopify revenue coming from email. And the best part is they’re so attuned to our brand’s tone of voice and tone that it’s become effortless. I don’t have to worry about it at all, so that is priceless. Highly recommend Crag Marketing.”
Renzo
Founder of Younited Nutrition
“Since we’ve been working with Crag, our email marketing revenue is up over 135%. Email as a total of Shopify revenue is 35%. Aside from the numbers, Crag Marketing really understands the brand and makes it super easy on a day-to-day basis. I couldn’t be happier with Crag Marketing.”
Renzo
Founder of Younited Nutrition
“Since we’ve been working with Crag, our email marketing revenue is up over 135%. Email as a total of Shopify revenue is 35%. Aside from the numbers, Crag Marketing really understands the brand and makes it super easy on a day-to-day basis. I couldn’t be happier with Crag Marketing.”
Renzo
Founder of Younited Nutrition
“Since we’ve been working with Crag, our email marketing revenue is up over 135%. Email as a total of Shopify revenue is 35%. Aside from the numbers, Crag Marketing really understands the brand and makes it super easy on a day-to-day basis. I couldn’t be happier with Crag Marketing.”
Text Us
Text Us
Contact Us
WHO ARE WE
WHO WE ARE
WHO WE ARE
Why Crag Exists
Look - we could harp on about driving metrics, passion, and a bunch of other overused business phrases, which don’t clear up what we do. We won’t.
Crag wasn’t built to blend in.
The agency world is stuffed with noise and people who confuse being busy with making money. None of that helps you.
We built the agency we’d actually hire ourselves: senior operators, battle scars, no random experiments on your dime. The kind of team that gives you straight answers, not riddles and excuses.
If it won’t make money, or make the money you already spend work harder, it doesn’t make it past us.
Our focus is simple:
Turn your existing customer base into your biggest profit centre.
WHAT WE DO
WHAT WE DO
Our Services
WHAT WE DO
Our Services
We don’t just “send emails.” We build the systems that scale.
We don’t just “send emails.” We build the systems that scale.
List Growth & Capture
Build your list with popups, forms, and lead magnets that actually convert.
List Growth & Capture
Build your list with popups, forms, and lead magnets that actually convert.
List Growth & Capture
Build your list with popups, forms, and lead magnets that actually convert.
Automated Revenue Systems
Lifecycle flows designed, written and tested to generate revenue on autopilot.
Automated Revenue Systems
Lifecycle flows designed, written and tested to generate revenue on autopilot.
Automated Revenue Systems
Lifecycle flows designed, written and tested to generate revenue on autopilot.
Revenue Campaigns
Strategic campaigns that sell week after week without burning your list.
Revenue Campaigns
Strategic campaigns that sell week after week without burning your list.
Revenue Campaigns
Strategic campaigns that sell week after week without burning your list.
Segmentation & Personalisation
Get the right message to the right customer at the right time.
Segmentation & Personalisation
Get the right message to the right customer at the right time.
Segmentation & Personalisation
Get the right message to the right customer at the right time.
Analytics & Optimisation
Monthly reporting + constant iteration to keep scaling ROI.
Analytics & Optimisation
Monthly reporting + constant iteration to keep scaling ROI.
Analytics & Optimisation
Monthly reporting + constant iteration to keep scaling ROI.
ABOUT US
ABOUT US
ABOUT US
WARNING: We’re Not Arse Kissers
Awards? Couldn’t care less. Client revenue is the scoreboard worth keeping.
Corporate? No thanks. If you want endless PowerPoints, fluff, and a polite nod in meetings, you’ll hate working with us.
Yes-people? Nope. If Derek, your Finance Director, wants to force the idea he randomly saw on LinkedIn without any experience in this game, we’ll probably push back.
(*Sorry Derek. It’s about results over ego for us.)
Discounts? Some people believe discounts are the strategy. It’s part of the strategy. Any muppet can run discounts to sell, and run your business into the ground. Not us.
We know you’ve crossed paths with these. The ones who promise the world but underdeliver, claim to be better than the rest but have 0 proof to back it up, and then blame the world when shit goes wrong.
If you want blunt honesty and an ROI - that’s us.
WHO ARE WE
ABOUT US
WHO ARE WE
Why Us Vs Them
Top Features
Crag
Typical Agency
Experience
12 years, millions generated
Juniors with <1 year
Execution
Senior-only, in-house
Outsourced, templated
Focus
DTC health, wellness & drinks
Any client who’ll pay
Strategy
ROI-first, retention-led
Discounts + shallow hacks
Reporting
Real ROI attribution
Vanity metrics
Top Features
Crag
Typical Agency
Experience
12 years, millions generated
Juniors with <1 year
Execution
Senior-only, in-house
Outsourced, templated
Focus
DTC health, wellness & drinks
Any client who’ll pay
Strategy
ROI-first, retention-led
Discounts + shallow hacks
Reporting
Real ROI attribution
Vanity metrics
ABOUT US
ABOUT US
The Crag Method™
Growth on solid ground.
C
Cut to the Bedrock
First comes the Bedrock — digging into research, auditing lists, fixing deliverability, and mining the data for hidden revenue. Nothing fancy, just foundations that don’t crumble.
R
Refine with the Chisel
Then the Chisel — capturing the right people with forms that convert and segmentation that actually makes sense. Clean, sharp, precise.
A
Activate in the Forge
Next, the Forge — flows and campaigns that turn subscribers into paying customers without burning your list. This is where strategy meets firepower.
G
Grow to the Summit
And finally, the Summit — where testing, optimisation, and data-driven tweaks compound the gains again and again. Predictable, repeatable revenue on solid ground.
C
Cut to the Bedrock
First comes the Bedrock — digging into research, auditing lists, fixing deliverability, and mining the data for hidden revenue. Nothing fancy, just foundations that don’t crumble.
R
Refine with the Chisel
Then the Chisel — capturing the right people with forms that convert and segmentation that actually makes sense. Clean, sharp, precise.
A
Activate in the Forge
Next, the Forge — flows and campaigns that turn subscribers into paying customers without burning your list. This is where strategy meets firepower.
G
Grow to the Summit
And finally, the Summit — where testing, optimisation, and data-driven tweaks compound the gains again and again. Predictable, repeatable revenue on solid ground.
Not sexy. Not jargon. Just systems that work.That’s how you turn email into your most reliable, predictable revenue stream.
WHO ARE WE
WHO ARE WE
The Crag Method™
Growth on solid ground.
C:
Cut to the Bedrock
First comes the Bedrock - digging into research, auditing lists, fixing deliverability, and mining the data for hidden revenue. Nothing fancy, just foundations that don’t crumble.
C:
Cut to the Bedrock
First comes the Bedrock - digging into research, auditing lists, fixing deliverability, and mining the data for hidden revenue. Nothing fancy, just foundations that don’t crumble.
R:
Refine with the Chisel
Then the Chisel - capturing the right people with forms that convert and segmentation that actually makes sense. Clean, sharp, precise.
R:
Refine with the Chisel
Then the Chisel - capturing the right people with forms that convert and segmentation that actually makes sense. Clean, sharp, precise.
A:
Activate in the Forge
Next, the Forge - flows and campaigns that turn subscribers into paying customers without burning your list. This is where strategy meets firepower.
A:
Activate in the Forge
Next, the Forge - flows and campaigns that turn subscribers into paying customers without burning your list. This is where strategy meets firepower.
G:
Grow to the Summit
And finally, the Summit — where testing, optimisation, and data-driven tweaks compound the gains again and again. Predictable, repeatable revenue on solid ground.
G:
Grow to the Summit
And finally, the Summit — where testing, optimisation, and data-driven tweaks compound the gains again and again. Predictable, repeatable revenue on solid ground.
Growth on solid ground.
C
Cut to the Bedrock
First comes the Bedrock — digging into research, auditing lists, fixing deliverability, and mining the data for hidden revenue. Nothing fancy, just foundations that don’t crumble.
R
Refine with the Chisel
Then the Chisel — capturing the right people with forms that convert and segmentation that actually makes sense. Clean, sharp, precise.
A
Activate in the Forge
Next, the Forge — flows and campaigns that turn subscribers into paying customers without burning your list. This is where strategy meets firepower.
G
Grow to the Summit
And finally, the Summit — where testing, optimisation, and data-driven tweaks compound the gains again and again. Predictable, repeatable revenue on solid ground.
Not sexy. Not jargon. Just systems that work.That’s how you turn email into your most reliable, predictable revenue stream.
Not sexy. Not jargon. Just systems that work.That’s how you turn email into your most reliable, predictable revenue stream.
WHO ARE WE
Why Choose Us
x
Mimimum ROI for all our current clients (and many get more)
x
Mimimum ROI for all our current clients (and many get more)
x
6
Mimimum ROI for all our current clients (and many get more)
%
Increase in customer retention for one of our clients
%
Increase in customer retention for one of our clients
%
97
Increase in customer retention for one of our clients
%
Increase in revenue from email year-to-date for another
%
Increase in revenue from email year-to-date for another
%
190.6
Increase in revenue from email year-to-date for another
WHO ARE WE
WHO ARE WE
WHO ARE WE
The Future You Want (And We Deliver)
Imagine:
30%+ of your revenue coming from email.
A customer base that keeps buying, again and again.
Predictable sales that smooth the rollercoaster of ads.
Breathing room to actually run the business, not chase fires.
That’s what we build.
Ready to make email your most profitable channel?
Ready To Make Email Your Most Profitable Channel?
We take on just 2 new clients a month.
How can Crag propel my business?
Why is email marketing essential for e-commerce success?
What makes Crag different from every other email agency?
How can Crag propel my business?
Why is email marketing essential for e-commerce success?
What makes Crag different from every other email agency?
How can Crag propel my business?
Why is email marketing essential for e-commerce success?
What makes Crag different from every other email agency?