Trusted by 7 & 8 Figure DTC Brands

We Contractually
Guarantee A Minimum
3x ROI Within 90 Days

We help £50k-£300k/mo brands turn one-time buyers into predictable cashflow - without burning your list on discounts or relying on juniors learning on your account.

Book Your Revenue Leak Audit → Message on WhatsApp
Only 4 spots left this quarter
20+ combined years building retention systems · Trusted by 7 & 8 figure brands

“People who deliver like you have are a rare breed. After six years working with suppliers, I can say that without a doubt.”

James Kerslake
James Kerslake
Founder, Tom Savano
Tom SavanoNiyamaYounitedCrazy MuscleSweatBlockCupkinPaws on PlatesBoulder ShackMoong PaniFunctional Patterns TexasRollupbannerYoni Tom SavanoNiyamaYounitedCrazy MuscleSweatBlockCupkinPaws on PlatesBoulder ShackMoong PaniFunctional Patterns TexasRollupbannerYoni
Every Month You Wait,
Revenue You've Already
Paid To Acquire Is Falling Out

CAC is up. Margins are tighter. You know repeat customers are how you survive.

But here's what's actually happening right now:

Your first-time buyers aren't getting the right message at the right time - or any message that matters. Your flows are generic. Your campaigns have no system. Discounts are the only lever that works.

When we audit brands after their previous agency, we find the same leaks:

Revenue falling out of broken post-purchase journeys. Disengaged lists from over-messaging. Campaigns gobbling flow revenue because no one's watching. LTV:CAC ratios getting worse, not better.

This isn't a channel problem. It's a systems problem.

And it compounds every month you don't fix it.

Find out where your revenue is leaking →

The Pattern We See
!
60-70% of first-time buyers never purchase again
!
30-40% of email lists are disengaged or dead
!
Flow revenue being cannibalised by uncoordinated campaigns
!
LTV:CAC ratios trending the wrong direction
The Retention Agency
Problem (and why we're different)
Typical AgencyCrag
Who does the workJunior account managers learning on your business20+ combined years, senior operators only
What they know"Best practice" templates copy-pasted across 50 brandsCustom systems built for your business, not templates
How they measureActivity (emails sent!) not outcomes (profit)Profit impact: LTV, repeat rate, cashflow
Strategy vs executionStrategy decks that never get implemented properlySame people who strategise also implement and optimise
After onboardingDisappear, hand you off to juniorsWe tell you when something won't work or you're not ready

We're small by design. We take on 4-6 brands per quarter so senior people stay involved and things don't drift.

No hand-offs. No juniors. No bullshit.

See if we're the right fit →

For £50k-£300k/mo Brands
Where Retention Should Be
Driving Profit But Isn't

You've proven product-market fit. You're acquiring customers. But LTV isn't keeping pace with CAC, and retention feels like it "exists" without actually contributing to profit.

You're a fit if:

  • ✓ Repeat purchase rate is lower than it should be (or you don't know what it is)
  • ✓ You've tried agencies or internal hires and got activity, not outcomes
  • ✓ You want straight answers about what's broken and how to fix it
  • ✓ You're willing to fix foundations before adding more campaigns

You're not a fit if:

  • ✕ You want cheap retainers or someone to just "send more emails"
  • ✕ You want to be told everything's fine when it isn't
  • ✕ You care more about open rates than cashflow
  • ✕ You're looking for quick wins instead of systems that compound
Book Your Revenue Leak Audit →

Free. 30 minutes. No commitment.

How We Work
We Work In A Fixed
Sequence Because Skipping
Steps Is Why Retention Fails

Most teams jump straight to tactics: new flows, more campaigns, better copy. That's why it doesn't work. The problem isn't what you're sending. It's that the system underneath is broken.

C

Cut to the Bedrock

Audit & Fix What's Broken

Audit data hygiene, deliverability, list health, capture mechanisms, and lifecycle coverage. Fix what's quietly killing performance before building anything new.

Why this matters: If your list is full of dead emails or your segmentation is broken, nothing you build on top will work. Most agencies skip this because it's unglamorous. We start here because it's where revenue leaks.
R

Refine with the Chisel

Strategy & Prioritisation

Map the lifecycle, identify where revenue should come from but isn't, and decide the order of work. Short roadmap tied to reality - not a wishlist.

Why this matters: Building flows before you know what to build is how you get 15 automations that contradict each other and sap revenue. Sequence matters.
A

Activate in the Forge

Build & Execute

Flows rebuilt. Campaigns planned with intent. Email and SMS working as one system, not fighting each other. Work staged deliberately so nothing collides.

Why this matters: Most agencies build everything at once and hope. We build in stages, test what matters, and make sure each piece contributes to profit.
G

Grow to the Summit

Optimise for Profit

Optimise based on what's driving profit, LTV, and cashflow - not vanity metrics or "best practices" that don't apply to your business.

Why this matters: Most agencies optimise open rates. We optimise revenue behaviour and repeat purchase rate.

This structure avoids the most common failures: building before priorities are clear, campaigns without purpose, too many ideas at once, activity without outcomes.

We build systems that compound - not campaigns that burn out.

Book Your Revenue Leak Audit →
What Happens When You
Fix The System Properly
+63% YoY revenue in first 90 days

"We've tried a couple dozen service providers... not one has ever delivered anything valuable enough to keep working with them. Finding a provider who genuinely provides a return is like hen's teeth - these guys have proved themselves."

James Kerslake - Founder, Tom Savano
135% increase in email revenue

"Since we've been working with Crag, our email marketing revenue is up over 135%. Email as a total of Shopify revenue is 35%. Aside from the numbers, Crag Marketing really understands the brand, making it super easy on a day-to-day basis. I couldn't be happier with Crag Marketing."

Renzo - Founder, Younited Nutrition
40% of Shopify revenue from email

"Crag has become my best ROI in terms of spend for the brand... 40% of our Shopify revenue coming from email. The best part is it's become effortless."

Jillian - Founder, Niyama Wellness
37.9% of total revenue from email

"They take the time to really understand your business. They get under the skin of it. They come to you with new ideas and different suggestions - sometimes even taking you in a direction you hadn't originally considered - and that's hugely valuable. It goes far beyond a typical client-agency relationship."

Marco - Founder, Two Rocks

These aren't tactics. They're outcomes of doing the fundamentals in the right order.

Book Your Revenue Leak Audit →
The First Step
A 30-Minute Forensic Review Of Where Your Retention Revenue Is Falling Out - And What To Do About It

This isn't a sales call. It's a structured review of your retention infrastructure to answer one question: Is retention actually worth fixing in your business right now - and if so, what would that realistically involve?

What we look at

  • How people get onto your list (and whether they should be)
  • What happens after someone buys - or doesn't
  • Which parts of the lifecycle are doing nothing
  • Where revenue should be coming from but isn't
  • What's quietly killing performance before you build anything new

What you leave with

  • A Revenue Leak Map - exactly where money is falling out right now and how much
  • The Top 3 Priorities - what will actually move the needle in the next 90 days (not a 40-item wishlist)
  • A Straight Verdict - Green, Yellow, or Red (see below)

Green: Fix It Properly

We implement it with you (3-month sprint).

Yellow: Not Yet

Here's what needs fixing first (we'll tell you how).

Red: Don't Hire Us Yet

Here's exactly why and what to do instead.

Sometimes the answer is "yes, let's go." Sometimes it's "not yet." Either way, you get clarity.
No long contracts. We don't pretend everything is "a great fit."

Book Your Revenue Leak Audit →
Only 4 spots left this quarter
We Don't Just Send
Emails And SMS. We Build
Retention Systems That Profit.

We help £50k-£300k/mo brands:

01

Turn traffic into a list worth owning

Capture mechanisms and offers that actually convert high-intent visitors.

02

Build automated flows that earn consistently

Sequences that drive repeat purchases without burning trust.

03

Run campaigns with purpose

Strategic sends based on behaviour and tied to business goals - not arbitrary calendars.

04

Integrate retention channels as one system

Email, SMS, and loyalty working together - not fighting each other or over-messaging.

05

Segment based on profit, not activity

Target customers in ways that affect cashflow and LTV - not just engagement.

06

Measure what actually matters

Profit impact, repeat purchase rate, LTV:CAC - not vanity metrics.

All of this sits inside one system. We don't offer it à la carte.

Retention channels aren't the goal - they're the infrastructure. The goal is predictable profit from customers who buy again without needing a discount to do it.

See how we work in detail →

We Take On 4-6 New Brands
Per Quarter

This keeps senior operators actively involved in your account. We don't subcontract your work to random people. If this resonates, the next step is simple:

Book Your Revenue Leak Audit → Message us on WhatsApp

Spots fill up fast. If you're thinking about it, book the audit now - even if you're not ready to start for a few months. We'll tell you what to fix in the meantime and when you're actually ready.

About Crag
Why Us?

Between us, 20+ years inside DTC brands building retention systems that actually drive profit - not just activity.

We started Crag because we kept seeing the same pattern: brands spending money on retention that didn't work. Not because the channel was broken, but because the system was never built properly.

We're small by design. Senior-only by default. Limited brands at a time.

See if we should work together →

Stop leaving money on the table.

If you're looking for cheap retainers, endless experiments, or someone to tell you everything's fine - you'll hate working with us.

If you want retention to become a reliable, predictable profit channel - not a constant source of frustration:

Book Your Revenue Leak Audit →